Step-by-Step Guide to Creating E-Commerce Portals with Titan for Salesforce

Taking your commerce efforts digital is a great way for your business to expand its reach and enhance the customer experience. Selling your products face-to-face can only get you so far in today’s digital climate. Not only is the traditional method time-consuming, but it also limits your reach to customers. Going online means that many customers can interact with your e-commerce platform at once from across the globe. You can also create separate platforms for selling your products to customers and businesses. By tailoring the experience per customer type, you can assure an enhanced experience that keeps your business profitable. 

Leveraging the power of your Salesforce CRM data to build a powerful e-commerce platform can meet the needs of B2B and B2C transactions. This guide aims to walk you through why you should choose Titan as the tool to build your B2B e-commerce portals, provide you with a breakdown of e-commerce Salesforce portals, and cover how Salesforce can enhance your B2B e-commerce. 

What are E-commerce Portals?

E-commerce portals are digital platforms that facilitate the buying and selling of your goods and services. You can consider these dynamic e-commerce portals as virtual storefronts where you can display your products and services for customers to browse. Perfect for facilitating your business-to-business (B2B), and business-to-consumer (B2C) transactions. Creating Salesforce e-commerce platforms offers the convenience of shopping from anywhere at any time. Key features of e-commerce platforms include secure payment gateways, detailed product listings, user-friendly interfaces, shopping carts, inventory management, and order management systems. 

How to Create an E-commerce Portal

Creating your e-commerce Salesforce portal can seem like a daunting task. We’ve created a general guide for you to follow to design, develop, and launch your B2C and B2B e-commerce portals. These steps will differ depending on your specific Salesforce edition or if you have chosen a third-party solution. 

1. Start with your planning and research. Decide what products and services you want to sell and who your target audience will be. At this stage, you will need to determine whether you are creating a B2C to B2B e-commerce platform. Consider the type of revenue model you will use such as direct sales, commission, or subscription. 
2. Choose your e-commerce platform while considering customization options, scalability, cost, and ease of use. 
3. Decide on a domain name that is both easy to remember and relevant to your business. Ensure you choose a reliable hosting provider that can handle your anticipated traffic. 
4. Design your portal ensuring your interface is easy to use and intuitive. Visitors should be able to smoothly navigate through the checkout process without having to contact your business for assistance. Your website should align with your business brand for a cohesive experience. 
5. Customize the platform to suit your business needs. Include product listings with detailed descriptions, high-quality images, inventory information, and pricing. Integrate secure payment options. Set up shipping methods and include tax calculations based on the customer’s location. 
6. Implement security measures to protect your customer’s data and ensure your portal has an SSL certificate. 
7. Test your portal before launching. Conduct rigorous testing to ensure your product search, checkout, payment processing, and order management work correctly. Test portal performance under different traffic conditions to ensure the user experience is not affected.
8. Launch your portal and make it accessible to the public. Keep an eye on the performance of your website and make any necessary changes to keep your performance optimal. 
9. Optimize your portal using search engine keywords so your portal pops up when users search for it. Use marketing efforts to promote your portal and drive traffic to the site. 
10. Use analytics tools to track user behavior, metrics, and sales. Provide customer support to handle customer queries and resolve their issues promptly. 

Creating an e-commerce portal requires careful consideration and planning. Consult your technical experts throughout the process to create a robust and successful e-commerce platform. 

Titan Enhances Salesforce B2B Commerce Cloud

Titan is the top Salesforce e-commerce solution on the market. Offering robust customization capabilities, you can enhance your Salesforce e-commerce B2B portals to deliver exceptional and tailored experiences. Using Titan, you can create B2B Salesforce e-commerce clouds without needing to know any code. This means you become the technical expert and have the power to build your own e-commerce portals minus needing expensive custom development solutions. 

Features of Titan’s E-commerce Portal

Let’s highlight some of the key features of this powerful Salesforce e-commerce platform builder. Titan offers a drag-and-drop interface so you can create and modify your pages, workflows, and forms without any coding knowledge. You can choose from a variety of customizable themes and templates to make the design process easier. These templates are launching pads so you don’t need to start from scratch. Unlike other tools on the market, the templates are completely customizable so you can change and edit them to match your company branding. 

You can create custom workflows that handle order processing, customer service, and inventory management. These processes eliminate the need for manual intervention which saves your business time and enhances the user experience by providing consistent outcomes. 

Rest assured that your data remains protected, the Titan web app is 100% secure and compliant with HIPAA, SOC 2, ISO, GDPR, and other leading frameworks. Titan is also fully accessible and meets all requirements outlined in section 508. 

Offering advanced analytics and reporting capabilities, you can track the performance of your Salesforce e-commerce solution. Overall, Titan is Salesforce for e-commerce made simple. 

Flawless Salesforce Integration with Titan’s Solutions for Salesforce

Titan’s solutions for Salesforce offer seamless integration with your e-commerce portals to enhance the Salesforce platform. Integrating your Salesforce CRM data with your e-commerce portals ensures you deliver tailored experiences to enhance your sales efforts. Titan’s integration guarantees enhanced data management, advanced analytics, and reporting capabilities as well as strong security and compliance for your e-commerce portals. The benefits of implementing Titan include streamlined operations, increased productivity, cost-effectiveness, scalability, and improved customer experiences. If you are looking to take the Salesforce E-Commerce Cloud to new heights, try Titan!